People oftentimes think that patents and trade secrets are only good for gaining a competitive edge in the marketplace, by preventing others from practicing what's patented or held in secrecy. However, patents, trade secrets, and other forms of intellectual property can be great sources of income in and of themselves, through technology licensing! In fact, the use of technology license agreements, which spell out the terms for allowing someone to use another's proprietary technology, can create a "win-win" situation for all involved – income for the technology owner, and a new, expanded, or improved product line for the technology licensee.

Over the years, the attorneys at HOLLAND & BONZAGNI, P.C. have been involved in numerous technology licensing deals-come benefit from their experience! In this seminar, you will learn about:

identifying potential licensees and licensors;

the stages of a technology licensing deal – from initial contact and negotiation to preparing the license agreement itself;

the different types of licenses, and what you can expect to gain from them;

the anatomy of license agreements; and

getting the most from licensing technology by including "know-how" (practical information on producing commercially-ready products) and "show-how" (a helping hand).

WHO SHOULD ATTEND

Chief Executive Officers
Vice-Presidents of R&D
Vice-Presidents of Marketing
In-House Counsel