Learn The "INS" And "OUTS" Of Trademark Management

There is no magic to managing a stable of trademarks: you select the marks, you protect the valuable ones, and you cull the ones that no longer sell. But how do you do that? And how do you expand your portfolio into new domestic or foreign markets, without any major expense?

You will learn these skills – and more – at this Executive Seminar. The legal experts at HOLLAND & BONZAGNI, P.C. will provide a step-by-step guide to help manage and expand your company's trademark portfolio. They will teach you how and when to protect those marks in such areas as the U.S., Canada and Europe. This seminar will carefully cover the marketing advantages to be gained under the dual "registration" system in the U.S. and discuss the Community Trade Mark ("CTM") system for the unified Europe. In addition, it will outline the ways to economically expand your foreign markets through licensing and joint ventures.

This presentation will cover how to expand wisely, with minimal expense and timely decisions.

WHO SHOULD ATTEND

Chief Executive Officers
Vice-Presidents Of R&D
Vice-Presidents Of Marketing
Directors Of Administration
General Managers
In-House Counsel