Trademarks identify a product's source, and help to distinguish one company's products or services from another's. They can also be a great marketing tool! However, choosing a name for a product isn't as simple as flipping through a dictionary or making up a word – you've got to make sure you can prevent others from using your trademark, and that no one else can prevent you from using the mark you've chosen. Moreover, even after a trademark has been selected, there are a number of steps that must be taken to ensure your trademark stays fully protected under the law.

At this seminar you will learn from the legal experts at HOLLAND & BONZAGNI, P.C., who routinely counsel their clients on all matters related to domestic and foreign trademark protection. In particular – besides learning "What is a trademark?" – you will be introduced to the step-by-step process for selecting and clearing trademarks; domestic and foreign procedures for registering trademarks; how to ensure your trademarks remain protected; and how to handle situations where others may be infringing your trademark rights, from watching the marketplace to going to court.

WHO SHOULD ATTEND

Chief Executive Officers
Vice-Presidents Of R&D
Vice-Presidents Of Marketing
Directors Of Administration
General Managers
In-House Counsel